Serve as the demand generation lead for priority Salesforce events, owning campaign strategy from audience definition through execution and performance.
Translate event objectives into integrated, audience-first campaign strategies that drive registrations, attendance, engagement, and pipeline.
Develop comprehensive campaign frameworks outlining audience segments, messaging alignment, channel roles, sequencing, and activation strategy.
Ensure campaigns are executed cohesively across paid, owned, organic, and partner channels.
Define and evolve audience segmentation strategies using behavioral, firmographic, technographic, and engagement data.
Identify priority audiences, whitespace opportunities, and high-value segments aligned to event and business objectives.
Act as the central liaison across Experience Strategy, Creative, Messaging, Product Marketing, Media Lab, Lifecycle Marketing, and regional teams.
Monitor campaign performance, identify trends and gaps, and proactively drive optimizations.
Drive clarity, alignment, and accountability across complex, multi-channel campaign efforts.

8+ years of experience in demand generation, integrated campaign strategy, or event marketing, preferably in B2B technology
Proven experience owning and leading integrated marketing campaigns across multiple channels
Strong expertise in audience segmentation, targeting strategy, and campaign orchestration
Experience working cross-functionally with creative, messaging, channel owners, and senior stakeholders
Strong analytical skills and experience using data to drive campaign optimization and strategy
Excellent communication, leadership, and stakeholder management skills
Strong project management and organizational capabilities
Ability to operate effectively in fast-paced, highly cross-functional environments

Senior Strategic Events Demand Generation Manager

Key skills