As part of the Marketing team, you contribute to implementing the growth plan by managing and optimizing multichannel acquisition strategies aimed at generating qualified leads (MQL);
Define and deploy a B2B lead generation strategy aligned with business objectives;
Identify buyer personas, purchase journeys and growth opportunities;
Build activation plans by market, segment or offering;
Implement and optimize acquisition levers: marketing automation, email nurturing, SEO, content, paid media, retargeting, webinars, digital events, forms and calls-to-action;
Create, manage and optimize lead generation campaigns;
Define key performance indicators such as MQL, CPL, conversion rate and ROI;
Set up lead nurturing and scoring scenarios;
Monitor key KPIs, analyze results, provide optimization recommendations and deliver regular reporting to Marketing leadership;
Work closely with strategy, sales and product teams;
Contribute to the continuous improvement of marketing and sales processes;
Test new channels and formats using a test & learn approach.

Degree in marketing, digital, communications or business administration;
Proven experience in B2B, digital or product marketing;
A first substantial experience in lead generation, digital marketing or marketing automation is preferred;
Experience in an industrial or complex B2B environment is a plus;
Strong understanding of lead generation, MQL and marketing funnels;
Comfortable with the following tools: HubSpot or another marketing automation tool, CRM (Dynamics, Salesforce or equivalent), email platforms, Google Analytics, tracking tools, LinkedIn Ads, Google Ads, as well as the basics of SEO and CMS;
Operational English would be a plus.

A supportive work environment and appropriate equipment to perform your role;
An onboarding program to help you get up to speed effectively;
A rewarding position in terms of the quality of assignments and level of responsibility;
An attractive company health insurance plan (mutuelle);
Salary paid over 13 months (executive status
forfait jours);
A variable bonus based on targets;
A quarterly profit-sharing bonus.

Growth Marketing Manager – Fixed-term contract (CDD)

Key skills