Own product adoption across markets and segments, with a focus on driving new customer growth, expansion, and retention
Shape pricing, packaging, and bundling strategy to reduce friction to value and create clear upgrade paths across products and customer segments
Define and refine positioning and value propositions that resonate with different ICPs and markets
Translate customer and market insight into action using win/loss data, product usage, and research to continuously improve how we go to market
Partner closely with regional teams (Sales, CS, Marketing) to understand local dynamics (willingness-to-pay, competition, regulation) and ensure our approach lands in-market
Lead GTM initiatives: from product launches to pricing changes, including messaging, enablement, and rollout
Work cross-functionally with Product and Finance on monetisation frameworks, segmentation, and growth opportunities
Track performance and iterate fast: measuring impact across activation, adoption, expansion, and churn

About 5+ years in Product Marketing or Growth roles, with experience driving adoption and expansion
A track record of influencing growth through multiple levers — pricing, positioning, GTM, product-led initiatives
Experience in competitive B2B environments (e.g. fintech, payments, SaaS) where differentiation is hard-won
Hands-on experience across multiple European markets: you understand the nuance across countries and segments
Strong analytical mindset: comfortable working with data, building business cases, and connecting insight to action
Ability to influence cross-functional stakeholders (Product, Sales, Finance, regional teams) without formal authority
Being a clear and structured communicator: able to simplify complexity and align teams around a direction

The chance to work in a meaningful industry and in a fast-growing, global company on a path to changing digital healthcare
Competitive compensation and benefits
Learning and professional growth opportunities
The tools you need, and enjoy using
Frequent company events and talented colleagues from around the world

Product Marketing Manager – Growth & Adoption

Key skills