Senior Trade Marketing Manager

Role Overview

• The Senior Trade Marketing Manager leads the development and execution of customer ‑ and channel ‑specific trade strategies that drive profitable growth across the U.S. marketplace.
• This role owns the translation of brand strategy into best‑in‑class 4P execution (Price, Promotion, Product, Placement) for our Hand Body Lotion, and Enterprise categories, serving as a strategic commercial partner to Sales, Marketing, Revenue Growth Management (RGM), and Finance.
• The position also leads the annual customer business planning and budgeting process, ensuring excellence in trade marketing initiatives across the Galderma US marketplace.
• Establishes best in class 4P principles by channel and closely aligns with sales teams for executional excellence
• Lead management of trade spending and volume allocations in alignment with the Director of Sales, ensuring accurate tracking and strategic deployment of funds.
• Collaborates with Sales, Marketing, RGM and Category to deliver holistic strategies and thought leadership for brand and category elevation.
• Along with RGM, monitor and evaluate both working and non-working account-level spending, providing actionable recommendations to enhance ROI.
• Partner with Finance and Accounting to manage accrual planning, budget approvals, and spending compliance.
• Works closely with brand and RGM in development and execution of brand pricing strategies
• Develop and implement annual go-to-market strategies for customer activation, aligned with overall brand and business unit goals.
• Support the Director of Sales in executing Annual Customer Business Plans
• Oversee the execution and evaluation of customer activations, ensuring documentation of spend, proof of performance, and effectiveness metrics.
• Collaborate cross-functionally with Brand, Supply Chain, and Planning teams to ensure alignment and remove barriers to activation success.
• Takes personal accountability and ownership for results
• Responsible for understanding and communicating the customer level P&L’s
• Along with sales, partners with customer in developing a mutually agreed upon Joint Business Plan and ensures all objectives are achieved in accordance with JBP.

Requirements

• Bachelor’s degree in a related field
• Eight (8) or more years of overall consumer packaged goods experience working with any major retailers, or related sales experience
• Three (3) or more years of mid-level sales or strategy managerial experience preferred
• Must be a self-starter, team-oriented individual with a strong work ethic
• Adept at creative thinking and problem solving
• Entrepreneurial mindset that drives speed of situational assessment and decision making
• Experience in developing and implementing business plans that exceed expected goals
• Capable of dissecting challenging business situations, developing business proposals, and presenting to senior management
• Ability to analyze data and monitor retail patterns to identify opportunities and risks
• Experienced in P&L management and understanding of key line items
• Demonstrated ability to impact key decision makers
• Exceptional presentation, written and verbal communication skills
• Strong interpersonal skills including ability to communicate effectively with people of diverse backgrounds and skill sets
• Demonstrated negotiation skills.

Benefits

• health insurance
• 401(k) plan with employer match
• a generous paid time off policy
• hybrid work schedules
• participation in an annual short-term incentive program based on corporate performance with a multiplier focused on individual performance