Paid Media Specialist

Role Overview

• Develop, implement, and manage paid media campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, and other relevant channels.
• Optimize campaigns continuously to improve performance indicators including CTR, CPC, CPA, and ROAS.
• Conduct audience research and segmentation to target ads effectively.
• Analyze campaign data and generate reports to provide actionable insights and recommendations.
• Collaborate with creative teams to develop compelling ad creatives and messaging.
• Manage advertising budgets and allocate spend efficiently across campaigns and platforms.
• Stay updated with the latest trends and best practices in paid media and digital advertising.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• 2+ years of experience managing paid media campaigns across multiple digital platforms.
• Strong knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Proficient in data analysis and performance tracking tools.
• Experience with budget management and campaign optimization.
• Excellent communication skills and ability to work collaboratively within a team.
• Strong problem-solving skills and attention to detail.

Benefits

Contractor type of hiring in Colombia.