Develop and execute integrated B2B marketing strategies aligned with company growth goals
Build and optimize scalable multi-channel lead generation programs
Drive pipeline growth through paid media, webinars, email marketing, content marketing, SEO, and funnel optimization
Support the sales team with strategic campaign planning and lead nurturing initiatives
Create and manage marketing collateral for webinars, events, and campaigns
Continuously improve campaign performance and conversion rates across the customer journey
Oversee recruitment marketing campaigns focused on attracting top talent across Latin America
Improve candidate acquisition funnels and campaign performance
Strengthen employer branding initiatives
Partner with recruiting and operations teams to support hiring goals
Lead, mentor, and develop a team of 5 direct reports
Manage timelines, priorities, and cross-functional collaboration
Foster a collaborative, high-performance team culture
Track, analyze, and report on key marketing metrics and campaign performance
Use data and insights to optimize budget allocation and channel performance
Improve marketing reporting systems and operational processes
Ensure strong alignment between marketing efforts and business growth objectives

5+ years of experience in B2B marketing, with experience managing marketing functions or teams
Strong experience in demand generation and pipeline growth
Hands-on experience with HubSpot (required)
Experience managing digital marketing channels including:
Google Ads
LinkedIn Ads
Meta Ads
Email marketing campaigns
Webinar campaigns
Strong analytical and performance optimization skills
Excellent project management and organizational abilities
Experience working with U.S.-based companies or clients
Excellent written and verbal English communication skills
Ability to manage multiple priorities in a fast-paced environment Preferred Qualifications
Healthcare industry marketing experience
Experience marketing to healthcare providers, clinics, or healthcare operations teams
Recruitment marketing experience
Experience working with remote or distributed teams
Revenue Operations or funnel optimization experience

Senior Marketing Manager

Key skills