Komodo HealthRemote
Lifecycle Marketing Automation Manager
United States of America
Full Time
1 hour ago
$140,000 - $160,000 USD
Visa Sponsor
Key skills
Demand GenerationLifecycle MarketingMarketing OperationsHubSpotSalesforceAI MarketingLife SciencesBiopharmaAnalytical SkillsBI DashboardsIntent Data PlatformsAIBISales
About this role
Komodo Health is dedicated to reducing the global burden of disease through smarter data use. The Lifecycle Marketing Automation Manager will design and manage automated lifecycle journeys and optimize the marketing-led steps within SDR cadences to drive pipeline growth in the Life Sciences industry.
Responsibilities:
- Lifecycle Journey Design: Spearhead the design and management of complex, automated lifecycle journeys tailored for critical Life Sciences segments, including Emerging Biopharma, Large BioPharma, and Medical Affairs
- AI Marketing Operations: Act as a primary builder and operator for AI Marketing Agents, generating personalized, high-quality email copy that reinforces brand voice and scientific credibility
- SDR Enablement: Own and optimize the marketing-led steps within all SDR cadences, deploying templates and triggers that ensure Speed to Lead and SLA workflows optimized for sub-minute contact times
- Conversion Analysis: Execute rigorous analysis of conversion rates across every stage of the Golden Path — from MQL through to Meeting Booked
- Attribution & Reporting: Partner with RevOps to ensure flawless attribution and high-visibility reporting in executive dashboards
- Signal Qualification: Manage qualification criteria for signals sent to SDRs and Sales to optimize toward qualified pipeline
- Email Channel Ownership: Serve as the Email channel owner, covering end-to-end execution, audience management, deliverability, compliance, and coordination of the email calendar
Requirements:
- 5+ years working in Demand Generation, Lifecycle Marketing, or Marketing Operations with a demonstrable focus on high-volume, automated campaign execution
- Deep expertise in HubSpot — Workflows, Sequences, and Lists — and its synchronization with Salesforce is mandatory
- Proven early adopter who can strategically prompt AI agents to produce professional, B2B-ready copy that elevates brand trust
- Direct familiarity with the biopharma landscape — Commercial vs. Clinical, Therapeutic Areas — essential for credible and targeted messaging
- Ability to interpret complex BI dashboards and translate insights into immediate, tactical decisions, with an understanding of the underlying data architecture
- Hands-on experience with 6sense or advanced intent data platforms