Manager, Local Studio Marketing & Paid Media

WellBiz Brands, Inc. is hiring a Manager of LSM & Paid Media to scale and optimize their media program. The role involves collaborating with agency partners to enhance performance across paid channels and supporting franchisees in local marketing strategies.

Responsibilities:

• Increase franchisee local media participation and spend through account support, education, and media optimization with agency partners
• Drive lower cost per booking for local media programming
• Manage day-to-day relationships with agency partners
• Review campaign performance regularly, identifying issues and opportunities before they're brought to you
• Coordinate with creative agency partners to ensure ad assets are delivered on time, meet spec requirements, and are approved before launch
• Oversee the handoff process between creative and media agencies — flagging delays early enough to course-correct
• Review campaigns prior to launch for accuracy — targeting, budget, creative, dates, and any details that would cause problems if wrong
• Collaborate with the lifecycle and brand teams on internal projects where paid media intersects with broader marketing initiatives
• Contribute a paid media perspective to campaign planning and ensure alignment across channels
• Maintain working knowledge of Google, Meta, TikTok, and other emerging media platforms — campaign structure, bidding, targeting, and creative, ensuring you can evaluate agency work with credibility
• Stay current on platform changes and industry developments that could affect strategy or performance
• Guide franchise owners in building and executing local store marketing (LSM) strategies suited to their market
• Support franchisees on Google Business Profile optimization and marketing activity beyond digital
• Help owners connect national brand strategy to what's actually executable at the local level
• Other duties and projects as assigned by supervisor and department heads

Requirements:

• 4+ years of marketing experience, including hands-on paid media execution in paid search, paid social, and influencer marketing on an integrated marketing team
• Comfortable reading performance data, forming a point of view, and communicating it clearly
• Able to manage multiple workstreams, deadlines, and stakeholders without things slipping
• Takes initiative — spots what needs attention and addresses it without being prompted
• Can communicate effectively with both internal teams and franchise owners who may have limited marketing backgrounds
• Exposure to franchise, multi-location, or co-op marketing
• Familiarity with local store marketing (LSM) programs or field marketing
• Exposure to additional paid channels such as programmatic, OTT/CTV, or platforms beyond Google and Meta
• Experience with project management tools (e.g., Asana, Monday, or similar) and reporting tools such as Google Analytics 4 or Looker Studio