WellBiz Brands, Inc. is hiring a Manager of LSM & Paid Media to scale and optimize their media program. The role involves collaborating with agency partners to enhance performance across paid channels and supporting franchisees in local marketing strategies.
Responsibilities:
- Increase franchisee local media participation and spend through account support, education, and media optimization with agency partners
- Drive lower cost per booking for local media programming
- Manage day-to-day relationships with agency partners
- Review campaign performance regularly, identifying issues and opportunities before they're brought to you
- Coordinate with creative agency partners to ensure ad assets are delivered on time, meet spec requirements, and are approved before launch
- Oversee the handoff process between creative and media agencies — flagging delays early enough to course-correct
- Review campaigns prior to launch for accuracy — targeting, budget, creative, dates, and any details that would cause problems if wrong
- Collaborate with the lifecycle and brand teams on internal projects where paid media intersects with broader marketing initiatives
- Contribute a paid media perspective to campaign planning and ensure alignment across channels
- Maintain working knowledge of Google, Meta, TikTok, and other emerging media platforms — campaign structure, bidding, targeting, and creative, ensuring you can evaluate agency work with credibility
- Stay current on platform changes and industry developments that could affect strategy or performance
- Guide franchise owners in building and executing local store marketing (LSM) strategies suited to their market
- Support franchisees on Google Business Profile optimization and marketing activity beyond digital
- Help owners connect national brand strategy to what's actually executable at the local level
- Other duties and projects as assigned by supervisor and department heads
Requirements:
- 4+ years of marketing experience, including hands-on paid media execution in paid search, paid social, and influencer marketing on an integrated marketing team
- Comfortable reading performance data, forming a point of view, and communicating it clearly
- Able to manage multiple workstreams, deadlines, and stakeholders without things slipping
- Takes initiative — spots what needs attention and addresses it without being prompted
- Can communicate effectively with both internal teams and franchise owners who may have limited marketing backgrounds
- Exposure to franchise, multi-location, or co-op marketing
- Familiarity with local store marketing (LSM) programs or field marketing
- Exposure to additional paid channels such as programmatic, OTT/CTV, or platforms beyond Google and Meta
- Experience with project management tools (e.g., Asana, Monday, or similar) and reporting tools such as Google Analytics 4 or Looker Studio