Community Relations Manager

Role Overview

• Identify, develop and maintain a pipeline of referral relationships with individuals and groups at senior living communities, rehab facilities, hospitals, senior service providers, senior care professionals, and health care providers.
• Conduct cold calls, drop-in meetings, presentations, and other sales or community outreach related activities.
• Ensure delivery and placement of Touching Hearts literature in places where seniors and their families frequently seek services for seniors; deliver promotional items.
• Field incoming client referrals and inquiries
• Network “within a case,” i.e., leverage contacts among our existing clients, and the people and organizations serving them, to develop and strengthen referral source relationships.
• Coordinate outreach activities with other marketing efforts such as social media and local events; maintaining social media account weekly with content and responses.
• Represent Touching Hearts at select community and industry events, act as ambassador of Touching Hearts to the community.
• Support the development and execution of effective promotions or marketing ideas, including social media campaigns.
• Distribute promotional gifts, flyers, brochures, and other Touching Hearts marketing materials to different locations.
• Maintain business development activity records in WellSky Client Care or Welcome Home CRM system.
• Gather and report information about market.
• Engage prospective clients to provide information or perform an “intake” to begin services.
• Track and report on community outreach activities, referral generation, and sales performance activities and key performance metrics.
• Meet or exceed established sales targets and referral goals as defined by organizational objectives.

Requirements

• Bachelor’s degree in Marketing, Communications or related field
• 2+ years of successful, measurable business development experience, establishing and maintaining significant accounts, preferably in a health-related or human service-related field
• Entrepreneurial perspective, energy, and drive; motivated self-starter with strong organizational skills
• Team player with engaging interpersonal skills – upbeat, compassionate, warm, friendly, authentic networker
• Creativity and proficiency in developing collateral and social media content
• Proficiency with Word, Excel, Outlook, PowerPoint
• Great communication skills – articulate, excellent grammar, persuasive

Benefits

• 401(k) matching
• Bonus based on performance
• Company parties
• Health insurance
• Paid time off
• Training & development