Senior Area Retail Manager

Role Overview

• Manage Company Owned and Franchisee stores across the assigned region
• Drive revenue growth and profitability by ensuring strong front-end retail execution
• Build and maintain strong relationships with franchise partners to ensure alignment, profitability, and expansion
• Ensure financial discipline across partner stores, including deposits and timely sales collections as per company standards
• Lead store operations directly and manage Area/Cluster Managers and Store Managers for effective execution
• Drive business development, including opening profitable stores and upgrading existing stores (better locations / larger formats)
• Ensure all stores operate as per PUMA brand and operational standards
• Drive sales growth and achievement of KPIs across all stores
• Maximize store productivity and revenue from existing markets
• Identify and execute business development opportunities including new stores and market expansion
• Ensure effective OPEX control across stores, including rent negotiations and cost optimization to improve overall profitability
• Ensure strong execution of promotions, discounts, and retail initiatives
• Maintain strong partner/franchisee/Mall/Landlords relationships for long-term business growth
• Ensure adherence to financial norms, including partner deposits and sales collection timelines
• Drive partner profitability and sustainable expansion
• Ensure smooth store operations across all locations
• Maintain optimal manpower and recruitment of store managers in coordination with HR
• Ensure inventory availability as per business requirements
• Lead execution of store initiatives, VM standards, and customer experience
• Benchmark stores against relevant competition in sales and market positioning
• Stay updated on market trends, competitor strategies, and retail innovations
• Drive institutional tie-ups and local business opportunities
• Lead, coach, and develop store managers and Area/Cluster Managers
• Provide strong on-ground leadership and performance management

Requirements

• Excellent communication skills.
• At least 5+ years experience in sales and/or management.
• Must have a bachelor's degree in business, marketing, finance or related field.
• Willing to travel up to 75 percent of the time.
• Strong analytical skills.
• Proven track record of meeting sales target.

Benefits

• Willingness to travel extensively (up to 75%)
• Role may require working on weekends / peak retail periods based on business needs