Support the execution and optimization of customer lifecycle campaigns across sports, casino, and poker verticals.
Execute CRM campaigns across email, push notification, and onsite channels based on defined lifecycle strategies and templates.
Support the setup, QA, and deployment of automated customer journeys, ensuring accuracy, quality, and compliance.
Assist with campaign production tasks including targeting validation, asset setup, personalization logic, and link testing.
Monitor live campaigns for errors or issues and escalate risks or defects as needed.
Partner with senior team members to review performance results and support ongoing optimization efforts.
Collaborate with cross‑functional teams including Creative, BI, Marketing Operations, and Compliance to ensure smooth campaign delivery.
Continuously learn CRM tools, automation capabilities, and best practices to support future growth into optimization-focused roles.

1–3 years of experience in CRM, digital marketing, marketing operations, or a related field.
Exposure to CRM or marketing automation platforms (e.g., Optimove, Salesforce Marketing Cloud, Braze, or similar).
Basic understanding of lifecycle marketing concepts, customer segmentation, and automated messaging.
Strong attention to detail with the ability to QA content, logic, and links effectively.
Comfortable working with data to validate audiences, review performance metrics, and identify patterns.
Strong organizational skills with the ability to manage multiple campaigns and deadlines.
Effective communicator and collaborative team player.
Interest in CRM optimization, AI agent building, automation, and AI-driven personalization.
Familiarity with testing methodologies such as A/B testing.
Exposure to regulated or compliance‑driven marketing environments.
Understanding of sports betting, casino, or online gaming ecosystems.
Curiosity and eagerness to learn new tools, technologies, and methodologies.

Medical, Dental, Vision, Life, and Disability Insurance
Registered Retirement Savings Plan (RRSP)
Tax Free Savings Account (TFSA)
Deferred Profit Sharing Plan (DPSP)
Professional development reimbursement and ongoing skills training opportunities
Employee resource groups
Swag, ticket giveaways, and more!

CRM Lifecycle Optimization Associate

Key skills