Set and deliver the organic growth strategy across bingo and casino, aligned to acquisition and revenue targets
Own forecasting, tracking and reporting across key organic metrics including traffic, rankings, conversion and incremental revenue
Use data and insights to inform decisions, leveraging tools such as GA4, Search Console and SEO platforms
Apply a structured test-and-learn approach across content, metadata, templates and internal linking
Lead, coach and develop the Organic team, creating an environment where people can do their best work
Manage external SEO and ASO agency partners, ensuring high-quality output and strong collaboration
Own the onsite content roadmap and editorial calendar across all markets
Oversee blog content, landing pages, category and game pages to ensure alignment with strategy
Shape content around player intent, seasonal trends, new game launches and local search behaviours
Collaborate with Brand, Design, Compliance and Development teams to deliver content that performs and meets regulatory requirements
Lead technical SEO, on-page optimisation and link-building strategy in partnership with the agency
Conduct keyword, competitor and content gap analysis to identify high-value opportunities
Plan and deliver App Store Optimisation strategies across iOS and Android platforms
Work closely with teams across Brand, Planning, Digital, Onboarding and Compliance

Proven experience growing organic traffic and revenue in competitive or regulated industries (e.g. gambling, finance, insurance, health)
Strong understanding of search intent and user behaviour
Experience leading teams and managing agency relationships effectively
Hands-on SEO expertise across technical, on-page and content, with working knowledge of ASO
Confidence using tools such as GA4, Search Console and leading SEO platforms (e.g. SEMrush, Ahrefs, Sistrix)
Strong project management skills, with the ability to manage multiple priorities across markets
Confidence to challenge existing approaches and drive improvements based on data
Strong written communication skills and an eye for high-quality content

Organic Search Manager

Key skills