Own, build and execute quarterly demand generation plans that support our sales verticals’ goals, and drive top-of-funnel pipeline growth
Deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time
Partner closely with Sales and Revenue Operations to build and prioritize target accounts based on opportunity size
Define performance KPIs / campaign goals and track, measure, and report on funnel performance (traffic → leads → MQLs → pipeline)
Leverage our marketing automation system to execute on campaigns and report on their performance
Partner cross functionally to improve landing page conversion and to optimize MAL to MQL conversion rates
Plan and launch multi-channel campaigns (digital, ABM-lite, email, partnerships, events/webinars)
Innovate on existing campaign ideas with new ideas welcome that will deliver value and deepen customer relationships over time
Maintain a habit of using AI tools to think, build, and ship faster—it’s your default, not an afterthought

5+ years of experience in demand generation marketing, ideally within a B2B role
Deep familiarity with marketing automation tools like Marketo, Hubspot, and Salesforce
Experience developing and executing a B2B demand generation strategy that spans across multiple products or sales verticals
Proven track record of driving inbound growth and top-of-funnel pipeline
Strong written and verbal communication skills, infused with empathy
A burning curiosity to understand how things work and to continuously seek to improve them
The desire to continuously learn and takes real time feedback as an input to their growth
Demonstrable experience with email marketing, lead generation and account based marketing
Experience creating and executing nurturing strategies in a marketing automation platform
Excellent analytical abilities & a confident grasp on the ROI metrics that matter
A bias to action and prioritize progress over perfection
A belief that AI is reshaping work, you instinctively use it to accelerate everything you do

Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents
Unlimited PTO and sick leave + 14 company holidays to encourage a healthy work-life blend
100% 401k match up to 4% with immediate vesting
Generous and competitive parental leave for all parents
$1,000 desk setup subsidy to set-up your unique remote office
$100/month to subsidize wifi/cell phone expenses
Summer Fridays (half-day Fridays) typically from late May to the end of August
AnniversArray Kits for work anniversaries
Commuter benefits for those who choose to go into our New York City or San Francisco office spaces

Demand Generation Manager

Key skills