About this role

Generate qualified leads and convert them into new client contracts
Build and maintain relationships with healthcare providers, senior centers, and community organizations
Manage and follow up on inbound leads (including purchased leads) promptly
Develop and implement sales strategies tailored to the home care market in Hamilton and surrounding areas
Track and report on sales activity, conversion rates, and revenue growth
Collaborate remotely with management and marketing teams to align on business goals
Support client retention efforts through relationship management

Proven experience in sales, preferably in healthcare, home care, or senior services
Strong communication and interpersonal skills
Self-motivated, goal-oriented, and able to work independently
Familiarity with the Hamilton and surrounding Ontario markets preferred
Ability to manage multiple leads and clients efficiently
Comfortable using CRM and lead management tools (training can be provided)
Reliable internet and phone access for remote work
Reliable car and valid driver’s license for travel within service territories

Sales Representative – Business Development Specialist

Key skills