Senior Manager, Integrated Marketing Communications, New Verticals

Role Overview

• Serve as the integrated marketing flywheel lead — connecting social, influencer, PR, community, commerce, and experiential
• Help shape the voice, personality, and cultural identity of the brand through integrated marketing
• Lead social strategy and day-to-day execution across TikTok, Instagram, YouTube, and emerging platforms
• Build and execute creator strategies across paid and organic, partnering closely with influencer agencies
• Oversee creator partnerships, product seeding, campaign coordination, and performance tracking
• Partner closely with PR teams to maximize earned media and concept high-impact events

Requirements

• 6–8 years of experience across integrated marketing, communications, social, and influencer marketing (bonus points for beauty, fashion, or CPG experience)
• proven ability to build and grow communities through culturally relevant storytelling, creator relationships, and experiences that deepen engagement, foster loyalty, and turn audiences into active brand advocates
• excellent communication, copywriting, and presentation skills
• understanding of how earned media and social conversation work with paid media to amplify reach
• ability to thrive in fast-moving environments where priorities shift quickly
• collaborative and organized with ambitious goals

Benefits

• medical, dental, and vision insurance
• retirement savings plan
• gender neutral parental leave
• unlimited paid time off
• annual company-based performance bonus of up to 200% of target
• flexible time off
• year-round half-day Fridays