Director – Marketing, Vice President

Role Overview

• Develop and execute a comprehensive global marketing strategy aligned with company growth goals
• Own brand awareness, demand generation, customer engagement, and pipeline acceleration
• Build, mentor, and lead a high-performing marketing team while managing external agencies, freelancers, and vendors
• Partner closely with Sales, Product, Customer Success, and executive leadership to align marketing with revenue and retention goals
• Manage marketing budgets, KPIs, performance metrics, and ROI optimization
• Build and scale a multi-channel demand generation engine across digital, email, paid/organic, ABM, content, partner, and field channels
• Own pipeline creation, lead generation, conversion metrics, and marketing-sourced revenue contribution
• Build and manage a revised MQL to SQL strategy and process
• Optimize website growth strategy, SEO, conversion paths, and digital presence
• Oversee marketing automation and campaign execution through HubSpot, Salesforce, and AI-powered tools
• Lead strategy and execution for trade shows, conferences, customer events, sponsorships, hosted experiences, podcasts, and partner campaigns
• Manage all operational logistics including vendors, timelines, budgets, swag, booth planning, and ROI analysis
• Shape and strengthen Stayntouch’s brand positioning, messaging, and market presence
• Lead content strategy across website, PR, social media, sales enablement, customer stories, and thought leadership
• Build and optimize a modern marketing technology stack including CRM, automation, analytics, and reporting systems
• Leverage AI platforms to improve content creation, campaign performance, personalization, and operational workflows
• Continuously evaluate and implement emerging technologies to keep Stayntouch at the forefront of marketing innovation

Requirements

• 8–10+ years of progressive B2B marketing experience, including senior leadership roles
• Proven success building and scaling marketing strategy and hands-on execution in SaaS, hospitality technology, or high-growth technology environments
• Strong experience marketing to hoteliers, hotel operators, ownership groups, or hospitality organizations
• Demonstrated track record of driving measurable pipeline growth and revenue acceleration
• Expertise in: HubSpot Salesforce Marketing automation platforms AI marketing tools SEO and website growth ABM and lead generation Event management and logistics PR and communications Brand strategy
• Strong budgeting, KPI development, analytics, and ROI management experience
• Exceptional communication, leadership, and project management skills
• Highly organized, collaborative, and comfortable operating strategically and tactically in a lean, fast-moving environment

Tech Stack

• SQL

Benefits

• Competitive compensation
• Benefits
• Flexible work environment