Social Media Manager

Role Overview

• Own and execute Primal Queen’s organic social media strategy across Instagram, TikTok, Facebook, Facebook Groups / Community, and emerging channels as needed
• Build and manage monthly content calendars aligned with launches, campaigns, promotions, and brand initiatives
• Publish content, manage posting cadence, optimize timing, and ensure consistency
• Build a strong community around the brand by actively engaging with followers, customers, and ambassadors
• Respond to comments, DMs, and community conversations in a brand-aligned voice
• Help grow Primal Queen’s Facebook community and customer loyalty initiatives
• Work closely with brand spokesperson, creative team, UGC creators, influencers, and video editors to coordinate content shoots, briefs, talking points, and content delivery timelines
• Track KPIs across engagement, growth, saves, shares, watch time, and community health
• Identify trends, platform changes, and viral opportunities
• Support live events, launches, activations, or travel-based content capture as needed.

Requirements

• 3+ years managing social media for DTC or eCommerce brands
• Experience in women’s wellness, supplements, beauty, health, or lifestyle brands strongly preferred
• Strong understanding of what performs organically across TikTok, IG, and Meta
• Excellent content instincts + understanding of audience psychology
• Comfortable working in a fast-paced, founder-led environment
• Organized, proactive, and execution-focused
• Experience managing communities is a major plus.