Own and execute Primal Queen’s organic social media strategy across Instagram, TikTok, Facebook, Facebook Groups / Community, and emerging channels as needed
Build and manage monthly content calendars aligned with launches, campaigns, promotions, and brand initiatives
Publish content, manage posting cadence, optimize timing, and ensure consistency
Build a strong community around the brand by actively engaging with followers, customers, and ambassadors
Respond to comments, DMs, and community conversations in a brand-aligned voice
Help grow Primal Queen’s Facebook community and customer loyalty initiatives
Work closely with brand spokesperson, creative team, UGC creators, influencers, and video editors to coordinate content shoots, briefs, talking points, and content delivery timelines
Track KPIs across engagement, growth, saves, shares, watch time, and community health
Identify trends, platform changes, and viral opportunities
Support live events, launches, activations, or travel-based content capture as needed.
Requirements
3+ years managing social media for DTC or eCommerce brands
Experience in women’s wellness, supplements, beauty, health, or lifestyle brands strongly preferred
Strong understanding of what performs organically across TikTok, IG, and Meta
Excellent content instincts + understanding of audience psychology
Comfortable working in a fast-paced, founder-led environment