Director of Marketing

Role Overview

• Develop and execute comprehensive marketing and communication plans aligned with the firm’s strategic and business development objectives.
• Lead and inspire a high-performing team, fostering collaboration and accountability.
• Develop, implement, and maintain firmwide brand guidelines and ensure consistency across all channels.
• Oversee the creation and production of marketing materials (digital and print), including brochures, practice descriptions, attorney biographies, pitch materials, and client presentations.
• Collaborate on client targeting, cross-selling initiatives, and relationship expansion strategies.
• Evaluate and support sponsorships, conferences, and events to maximize visibility and ROI.
• Oversee digital marketing strategy, including website, social media, email marketing, and online campaigns.
• Direct content strategy, including thought leadership, PR initiatives, webinar, and podcast production.
• Oversee event planning, execution, and follow-up.
• Oversee firm’s travel program.
• Collaborate on internal communications including firm updates and newsletters and other employee engagement.
• Ensure ongoing optimization of marketing technology platforms and tools.
• Manage integrated marketing campaigns to drive engagement and brand awareness.
• Manage budgets, resources, and third-party vendor relationships.
• Oversee updates and content management for the firm’s website and intranet.
• Track, analyze, and report on marketing metrics, including ROI and KPIs.
• Support rankings, awards submissions, and directory listings.
• Serve as a key liaison between marketing, business development, attorneys, and firm leadership.
• Monitor market trends, competitor activity, and client needs to inform ongoing strategy and opportunities for growth.
• Ensure all marketing and communications activities are compliant with legal industry and ethics rules and standards.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 8+ years of relevant experience in a law firm.
• Demonstrated experience in progressive marketing functions at a law firm.
• Strong leadership and team management skills.
• Advanced knowledge of marketing strategy, digital marketing, and communications.
• Experience supporting client development initiatives, pitches, and events.
• Familiarity with marketing technology, CRM systems, and analytics tools.
• Strong understanding of SEO, web analytics, and digital platforms.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Proficiency in Microsoft Office; experience with Canva and Adobe Creative Suite preferred.

Benefits

• Health insurance
• Professional development opportunities