Key skills
A/B Testing
About this role
Role Overview
- Serve as the primary point of contact for all data sharing and queries from MMM partners.
- Manage the timely process of gathering, cleaning, and formatting media spend/ delivery and performance data for our Econometric (MMM) models.
- Ensure all shared data is accurately formatted and reflect the reality of our media activity across all platforms.
- Assist in interpreting model results and translating statistical outputs into a clear narrative regarding channel performance.
- Act as the supporting daily contact for our econometrics agency.
- Design and set up cross-channel Test & Learn initiatives, including A/B testing.
- Own the deployment of the measurement roadmap, deciding which tests are most urgent based on business priorities.
- Maintain the central Test & Learn Log documenting outcomes and lessons learned.
Requirements
- Multi-channel knowledge: proven experience working across multiple media channels.
- Measurement Frameworks: Proven experience working with, Marketing Mix Modeling, Multi-Touch Attribution, and Incrementality Testing.
- AdTech/MarTech Stack: Familiarity with the 'plumbing'—how pixels, APIs and Clean Rooms function to collect data.
- Vendor Management: Experience managing relationships with third-party measurement partners.
Benefits
- Flexible working with a range of options to suit everyone
- Generous holiday allowance, plus you can buy more
- Annual bonus opportunity
- Competitive pension contribution
- Save as you earn
- with an opportunity to buy ITV shares
- Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life