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Media Manager – Effectiveness Operations at ITV | JobVerse
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Media Manager – Effectiveness Operations
ITV
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Media Manager – Effectiveness Operations
United Kingdom
Full Time
1 hour ago
No Sponsorship
Apply Now
Key skills
A/B Testing
About this role
Role Overview
Serve as the primary point of contact for all data sharing and queries from MMM partners.
Manage the timely process of gathering, cleaning, and formatting media spend/ delivery and performance data for our Econometric (MMM) models.
Ensure all shared data is accurately formatted and reflect the reality of our media activity across all platforms.
Assist in interpreting model results and translating statistical outputs into a clear narrative regarding channel performance.
Act as the supporting daily contact for our econometrics agency.
Design and set up cross-channel Test & Learn initiatives, including A/B testing.
Own the deployment of the measurement roadmap, deciding which tests are most urgent based on business priorities.
Maintain the central Test & Learn Log documenting outcomes and lessons learned.
Requirements
Multi-channel knowledge: proven experience working across multiple media channels.
Measurement Frameworks: Proven experience working with, Marketing Mix Modeling, Multi-Touch Attribution, and Incrementality Testing.
AdTech/MarTech Stack: Familiarity with the 'plumbing'—how pixels, APIs and Clean Rooms function to collect data.
Vendor Management: Experience managing relationships with third-party measurement partners.
Benefits
Flexible working with a range of options to suit everyone
Generous holiday allowance, plus you can buy more
Annual bonus opportunity
Competitive pension contribution
Save as you earn
with an opportunity to buy ITV shares
Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
Apply Now
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