Sr. Marketing Operations Manager

Pilot.com is a company that provides small businesses with dedicated finance experts and modern back office solutions. They are seeking a Senior Marketing Operations Manager to employ search marketing tactics, analyze web metrics, and develop recommendations to enhance visibility and generate high-quality leads.

Responsibilities:

• Employ search marketing tactics, analyze web metrics, and develop recommendations to increase visibility to target markets
• Build and maintain lead nurture efforts that deliver high quality marketing qualified leads that are ready to buy
• Research conditions in our markets in order to gather information and insights that drive marketing strategy (Which leads turn into deals? What are the key buying indicators? What is the return on our marketing investments? etc.)
• Provide operational support to the marketing team, including our new verticals team
• Build and optimize demand generation, nurture and marketing systems initiatives to help accelerate Pilot’s revenue trajectory
• Effectively utilize Pilot’s marketing technology and provide strategic guidance to sales and marketing on programs, performance and anything revenue related
• Help Pilot build a repeatable, scalable revenue generation machine
• Analyze and monitor lead volume and quality
• Maintain a healthy, functioning Marketo instance including: lead scoring, lifecycle automation, audience segments, nurture programs and integrations with other systems
• Build chatbots, marketing campaigns, forms and other lead capture mechanisms