Marketing Manager – Retention

Role Overview

• Develop and execute omnichannel retention initiatives designed to reduce churn, improve engagement, and support customer lifetime value
• Support a test-and-learn culture by embedding experimentation and optimization into retention campaign planning
• Translate campaign and customer performance data into actionable insights and recommendations
• Partner cross-functionally to support retention initiatives aligned to customer and business needs
• Monitor customer behavior, market trends, and competitive activity to identify opportunities for retention improvement
• Plan, schedule, and execute multi-market retention campaigns aligned to business priorities and customer lifecycle strategies
• Develop, build, QA, schedule, and deploy retention email campaigns, including customer-facing copy, campaign setup, and execution within marketing platforms
• Maintain direct involvement in campaign execution activities, including targeting, fulfillment, launch coordination, and optimization
• Ensure campaign assets, customer lists, reporting files, and communications are delivered accurately and on time
• Embed A/B testing and test-and-learn methodologies into campaign planning to improve messaging, offers, timing, and targeting strategies
• Partner with Analytics and stakeholders to define KPIs, evaluate campaign effectiveness, and identify optimization opportunities
• Track, analyze, and report on retention, upgrade, and engagement metrics to support continuous improvement
• Prepare and deliver recurring performance updates, dashboards, and presentations for stakeholders and leadership

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 6+ years of experience in retention marketing, lifecycle marketing, CRM, email marketing, or campaign management
• Experience managing complex, multi-market campaigns in a fast-paced environment
• Hands-on experience executing email campaigns within CRM or marketing automation platforms, including campaign setup, QA, deployment, and reporting
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights
• Experience developing and optimizing targeted marketing strategies focused on customer retention and engagement
• Advanced proficiency in Excel and PowerPoint
• Strong organizational skills and attention to detail
• Excellent communication and cross-functional collaboration skills

Benefits

• Medical, dental, and vision plans – start when you start!
• Life insurance (self, spouse, children)
• Paid time off (vacation, holiday, and personal/sick days)
• 401(k)
• 100% company match starts day 1 of employment (up to 5% of eligible compensation)
• Group Legal plan with Identity Theft Protection
• Additional Perks Tuition reimbursement (up to $5,250 on 1st year)
• Annual community support to various organizations across the U.S.
• Associate recognition & awards programs
• Advancement opportunities
• Collaborative work environment
• FREE Cable One services for associates who live in a serviceable area