Acast is a leading podcast marketplace that connects creators, advertisers, and listeners. They are seeking a Product Marketing Manager to shape product understanding and adoption, focusing on launch support, product education, and market insights.
Responsibilities:
- Partner with Product teams to support launches of new features and platform capabilities, contributing to launch planning by developing messaging, customer narratives, and supporting materials
- Collaborate with cross-functional teams to ensure launches are clearly communicated to internal teams and customers
- Work within Acast's broader go-to-market framework while collaborating with teams responsible for commercial enablement
- Develop and maintain scalable product education resources including tutorials, walkthroughs, webinars, and help center content
- Create onboarding materials that help advertisers and creators quickly understand and use Acast's products
- Continuously update educational content as products evolve and new features are introduced
- Develop product adoption resources and playbooks that support feature discovery and deeper platform usage
- Partner with Growth, Sales, Content and CS teams to identify barriers to adoption and improve customer understanding
- Support internal enablement by ensuring teams have clear materials to communicate product capabilities
- Gather and synthesise customer feedback, market research, and competitive intelligence to refine product positioning and messaging
- Help articulate Acast's differentiation within the podcast and creator economy landscape
- Work closely with Product, Commercial, and Comms teams to align on product messaging and priorities, ensuring teams are informed about product updates, launches, and messaging changes
- Act as a central partner translating product developments into clear internal and external communication
Requirements:
- 6+ years of experience in product marketing, marketing strategy, or product-focused roles within media, advertising, SaaS, or technology platforms
- Strong experience developing product positioning, messaging frameworks, and customer-facing narratives
- Experience collaborating with product and cross-functional teams to bring new features or products to market
- Ability to translate complex product capabilities into clear, customer-focused communication
- Experience creating product education or enablement content for internal teams and customers
- Strong communication, collaboration, and project management skills
- Comfortable working in a fast-paced, evolving product environment