Senior Product Marketing Manager, Packaging, Pricing and Enterprise Commercialization

Boulevard is a client experience platform for appointment-based self-care businesses, seeking a Senior Product Marketing Manager to shape their strategy for enterprise clients. This role involves defining market segments, crafting positioning narratives, and architecting pricing and packaging strategies to drive growth in the enterprise space.

Responsibilities:

• Sharpen Boulevard's upmarket ICP across our core verticals
• Map buying committee dynamics: economic buyers, operators, franchisees, and decision influencers
• Develop clear POV on segment priorities: what they care about and what they need from a platform like Boulevard
• Craft the definitive positioning story that establishes Boulevard as the platform of choice for sophisticated operators, articulating how our full platform delivers cohesive value for scaled businesses
• Develop sharp messaging, competitive positioning, and proof points tailored to enterprise evaluation criteria
• Equip sales with segment-specific tools, presentations, messaging and collateral that move upmarket prospects from awareness through conversion
• Partner directly with enterprise sales team: Join strategic calls, customize materials, and refine approach based on real-world signals and buyer feedback
• Develop proposal templates, scripts, and objection handling that sales teams trust and use consistently. Partner with enablement teams to bring it to frontline teams
• Working hand-in-hand with the Finance and Strategy teams, you’ll co-own Boulevard's pricing and packaging strategy across SMB, mid-market, and enterprise
• Translate market intelligence, competitive analysis, and customer value data into clear recommendations on tiering, value metrics, and price points that capture more value as our customers grow
• Partner with Finance, Product, Growth and Sales to design, test, and roll out pricing and packaging changes, with the discipline to measure impact and iterate
• Work closely with GTM teams to capture and prioritize scattered product requirements from upmarket prospects, consolidating insights to build a clear view of capabilities needed to win this segment
• Bring structured market and buyer insights into R&D roadmapping discussions, advocating for the capabilities that matter most to this segment
• Ensure new features are sequenced, framed, and released in a way that reinforces the platform story
• Sales consistently uses and trusts the upmarket narrative and enablement assets
• Measurable improvement in pipeline conversion, win rate, and deal quality within the segment
• Product decisions increasingly reflect upmarket priorities without compromising platform coherence
• Boulevard is positioned in the market as a credible, premium platform for scaled operators
• Boulevard has a clear, defensible pricing and packaging architecture and a repeatable operating model behind it, capturing more value as customers grow and as we move upmarket

Requirements:

• 5+ years of product marketing experience, with significant time spent marketing and selling into mid-market and/or enterprise buyers in vertical SaaS
• A track record of building positioning, narratives for complex, multi-product platforms — not just feature-level messaging
• Fluency in enterprise GTM motions: buying committees, longer cycles, proof-driven evaluations, executive-level conversations, and committee-driven objection handling
• Deep experience designing enterprise sales tools like pitch decks, platform walkthroughs, and value/ROI proof points, that equip sellers to show platform depth, defend price, and earn conviction from sophisticated buyers
• Experience marketing platform APIs and integrations to enterprise audiences — translating technical depth into commercial value and positioning the product as an open, extensible layer in a modern tech stack
• Direct experience leading pricing and packaging in a SaaS context, including building or evolving tiers, pricing models, and value metrics. You bring both the analytical rigor to defend a recommendation with data and the commercial judgment to know when the data isn't enough
• Demonstrated ability to influence product direction through structured market insight, not just advocacy
• Confident, precise communication skills and the ability to tell a really clear story
• Range: you can hold your own with executives in the morning and with AEs on a deal review by the afternoon
• You thrive in situations where there's no playbook. You're comfortable building the plane while flying it, leading in ambiguity, and taking an iterative approach to break down blockers
• Experience in franchise or multi-location business models
• Experience in vertical SaaS, particularly in selfcare (medspa, salon, or spa industries)
• Previous PMM experience at companies that successfully moved and/or served enterprise customers
• Hands-on experience with enterprise sales tools and methodologies