Own the post-launch GTM strategy and growth motion for HubSpot AEO
Develop and execute AEO tactics that improve HubSpot’s visibility, citations, and brand presence across answer engines.
Partner cross-functionally with Growth, Media, Web Strategy, International teams, and more.
Design and run AEO experiments across content, owned media, creators, partnerships, and review platforms.
Translate experiment findings into repeatable playbooks, future campaign strategy, and product recommendations.
Build reporting frameworks that connect AEO visibility to demand outcomes.
Champion AI automation to improve marketing efficiency, experimentation velocity, and reporting workflows.
Help shape the broader AI-era search strategy at HubSpot.

5+ years of experience in growth marketing, SEO, AEO, product marketing, or related digital growth roles.
Deep understanding of content strategy, search behavior, and AI-driven discovery trends.
Demonstrated expertise in SEO and answer engine optimization (AEO).
Experience implementing SEO/AEO tactics that improved brand visibility across platforms such as ChatGPT, Google AI Overviews, Claude, and other answer engines.
Experience leading or materially shaping GTM strategy for a product, feature, or growth program.
Experience collaborating across highly cross-functional environments with Marketing, Product, and Analytics teams.
Strong analytical and storytelling skills with the ability to translate performance data into strategic recommendations.
Strong experimentation mindset with experience designing, executing, and analyzing growth experiments.
Experience leveraging AI tools to improve execution quality, efficiency, and decision-making.
Familiarity with tools such as HubSpot, Looker, Ahrefs, Hex, analytics platforms, or AEO tracking tools.
Comfortable operating in fast-moving, ambiguous environments with evolving priorities.

Senior AEO Growth Marketer

Key skills