Support the development of CRM personalization initiatives across email and push channels.
Assist in organizing and structuring content data, including hotels, collections, and campaign themes.
Analyze customer engagement data to identify trends and opportunities for optimization.
Contribute to building frameworks for content tagging and recommendation logic.
Support content automation efforts using tools such as Cloudinary and Contentful.
Assist in developing reports and dashboards to measure campaign and content performance.
Help document processes and best practices for CRM workflows and personalization strategies.
Collaborate with cross-functional teams to support ongoing CRM projects and initiatives.
Support Digital Marketing Solutions Team with member hotel website auditing & best practice compilation.

Recent grad or currently pursuing a degree in Marketing, Communications, Business, or a related field.
Eager to learn and develop new skills in CRM, customer engagement, digital marketing, and campaign execution.
Strong written and verbal communication skills.
Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint).
Detail-oriented with the ability to multitask and prioritize effectively.
Creative problem-solving skills and the ability to explore and contribute new ideas to enhance marketing campaigns.
Ability to build strong relationships with team members.
Ability to represent/demonstrate LHW performance drivers.

Professional Training: Receive guided training on CRM, e-mail, and digital marketing best practices and tools.
Practical Experience: Get hands-on experience supporting real marketing campaigns and projects.
Exposure to Marketing Strategy: Learn how an omni-channel guest experience strategy is developed and executed within a global luxury brand.
Mentorship & Career Growth: Gain insights from experienced marketing professionals and explore potential career paths in CRM and Digital Marketing.

Digital Marketing Intern

Key skills