Director of Global Marketing Operations

Role Overview

• Responsible for leading and developing the Global Marketing Operations function, ensuring effective systems, processes, reporting, analytics, and operational frameworks are in place to support global Sales and Marketing objectives.
• Working closely with Sales, Marketing, Revenue Operations, Finance, Product, Legal, and Web Operations teams, the role will improve operational efficiency, lead management, reporting, and business processes across multiple regions.
• The postholder will support the ongoing development and optimisation of marketing technologies, operational systems, and reporting capabilities to improve business performance, pipeline visibility, operational consistency, informed decision-making, and revenue growth.

Requirements

• Significant experience in B2B marketing operations, including significant leadership experience within global or complex organisations.
• Proven experience leading cross-functional operational and transformation initiatives.
• Demonstrated experience improving and modernising marketing operations through automation, scalable processes, reporting frameworks, and operational improvements.
• Strong experience developing reporting, attribution, analytics, and pipeline management processes that support business performance and informed decision-making.
• Experience deploying AI-enabled tools and automation solutions within a marketing environment.
• Advanced knowledge of marketing technologies, systems, and operational platforms used to support sales and marketing activity.
• Comprehensive understanding of CRM platforms, marketing automation systems, ABM technologies, and marketing analytics tools.
• Advanced Excel skills for budgeting, forecasting, and data analysis.
• Strong understanding of lead lifecycle management, pipeline operations, and revenue processes.
• Ability to interpret and communicate complex data insights to both technical and non-technical stakeholders.
• Proven operational planning, governance, and process improvement capabilities.
• Excellent senior stakeholder management and communication skills.
• Strong leadership skills with the ability to influence and collaborate across matrixed organisations.
• Ability to lead teams through change and operational transformation.
• Strong organisational and prioritisation skills, with the ability to manage multiple initiatives simultaneously.
• Demonstrates accountability, sound judgement, and commercial awareness.
• Bachelor’s degree in Marketing, Business, or a related discipline, or equivalent professional experience.
• Comfortable working within evolving business environments, with the ability to balance strategic planning and practical operational delivery.
• Ability to undertake international travel in line with business requirements.