Manage and optimize custom FIAs for PLD, including determining data fields, logic, and mappings needed for accurate performance reporting.
Coordinate data ingestion workflows, validating inbound client files, formatting, field mapping, cleaning, and troubleshooting any discrepancies.
Support API integrations for data handoffs, ongoing data syncs, event tracking, and cross-system updates, partnering with Engineering/Dev for technical implementation.
Own target list segmentation requirements (Tier 1, Tier 2, geography, specialty, claims-based logic, etc.) and ensure these map cleanly into execution systems.
Maintain sample integration workflows used with partners, product, or internal systems—ensuring CS is clear on data flows, triggers, and dependencies.
Support configuration and validation for user portals, rep access, permissioning, and surface troubleshooting issues to Engineering/Dev when needed.
Ensure all tagging, tracking, click tag structures, and metadata requirements are clearly documented and implemented correctly.
Serve as the technical owner during campaign setup, ensuring all data, tagging, and reporting requirements are ready prior to launch.
Lead QA testing for data flows, and tracking alongside Product and Engineering/Dev.