Build and maintain CleverTap User Journeys (onboarding, recall, retention, engagement)
Monitor CRM performance dashboards and key metrics; proactively surface data-driven optimization recommendations
Handle routine CRM operational tasks
Identify user decision friction points from data (e.g., drop-off in the booking flow, low CTR on key pages)
Design and run A/B tests; output CVR impact data to support iteration decisions
Actively identify opportunities to use AI tools for workflow efficiency (e.g., automated reporting, smarter segmentation logic, content generation)
Help maintain and expand existing n8n automation workflows
Stay current on AI marketing trends and bring concrete, actionable ideas to the team — not just awareness that tools exist
Align with local marketing teams across markets on CRM execution needs
Help consolidate cross-market lifecycle performance data to support HQ strategic decisions

1–3 years of experience in marketing operations or growth-related roles (e-commerce or app marketing background preferred)
Hands-on experience with at least one CRM automation tool (CleverTap, Salesforce Marketing Cloud, etc.)
Actively uses AI tools (Gemini, Claude, n8n, etc.) to solve work problems — not just heard of them
Data literacy: able to extract insights from data and translate them into action
Strong written and verbal communication in both English and Mandarin
Most importantly: someone who doesn't just want to complete assigned tasks, but consistently asks, 'Is this solving the actual problem? Is there a better way?'

Collaborate closely with engineering, data, and product teams, not siloed in a marketing corner
Real opportunity to grow into a CRM Strategist or Growth Analyst role, not just stay as an operator
Your ideas will directly shape the direction
Work across FunNow, Eatigo, and Niceday, 3 brands spanning 7 Asian markets
Transforming from CRM execution to Growth Operations

User Lifecycle & Growth Specialist

Key skills