Own outbound prospecting efforts within the Private Operator market.
Build and refine target account lists using ICP and segmentation strategies.
Research prospects to personalize outreach and improve engagement rates.
Use email, LinkedIn, phone, and other outbound channels to generate conversations.
Book qualified meetings for the sales/GTM team.
Execute outbound campaigns including webinar follow-up, ABM plays, and targeted outreach initiatives.
Draft and test messaging across email sequences, LinkedIn outreach, and call scripts.
Run A/B tests to improve open rates, response rates, and meeting conversions.
Track campaign performance and continuously optimize based on insights and results.
Maintain clean and accurate records in HubSpot.
Monitor buyer intent signals and respond quickly to engagement opportunities.
Manage outreach sequences, cadences, and task queues using tools like HubSpot, Apollo, or similar platforms.
Collaborate closely with Sales and Marketing on campaigns, messaging, and outreach strategy.
Share learnings from the field including objections, trends, and persona insights.
Own key KPIs including outreach activity, meetings booked, and opportunities created.
Report weekly on pipeline performance, learnings, and optimization opportunities.

2+ years of experience in sales development, outbound prospecting, marketing or a GTM-focused role
Strong written and verbal communication skills
Organized, self-motivated, and comfortable working in a fast-paced startup environment
Comfortable experimenting with messaging, tools, and outreach strategies
Curious, resourceful, and motivated by results.
Experience with HubSpot, or similar sales tools (Bonus)
SaaS or B2B startup experience (Bonus)
Familiarity with account-based marketing (ABM) or multi-channel outbound campaigns (Bonus)
Experience selling into parking, operations, facilities, or related industries (Bonus).

GTM Specialist – Private Operators

Key skills