Lead and execute the CRM and customer communications strategy, aligned to business and marketing objectives
Own CRM planning and prioritisation across BAU, regulatory, and growth activity
Lead CRM across key journeys, including billing and energy-related communications
Oversee the implementation and optimisation of new Kraken field to ensure ideal customer experience
Develop and deliver segmentation strategies to drive engagement and performance
Lead cross-channel prioritisation, aligning CRM and content activity to business goals
Share and communicate prioritisation clearly across stakeholders, ensuring alignment and visibility
Collaborate with brand, product, commercial, and operational teams to deliver joined-up plans
Manage and develop a team of 3, providing leadership, coaching, and performance management
Drive a culture of continuous optimisation, using data and insight to improve performance
Manage web agency and platform relationships including Marketing Cloud, Litmus and SEO tooling
Own digital reporting across CRM, SEO and web performance, ensuring insight reaches the right stakeholders
Work with Digital Marketing Manager to feed into SEO and organic search strategy, owning performance targets and translating insight into content and technical recommendations for the website roadmap

Proven experience in CRM, lifecycle marketing, or digital strategy roles
Strong experience working with CRM platforms and customer data systems (Salesforce Marketing Cloud, Zoho CRM or similar desirable).
Demonstrated success in segmentation, personalisation, and CRM optimisation
Experience using SEO and digital performance data to inform wider marketing or product decisions
Strong leadership and team management experience
Strategic thinker with a hands-on approach and excellent prioritisation skills
Commercial acumen and ability to align activity to business outcomes
Experience working cross-functionally with product and technology teams
Excellent project management skills across multi-functional initiatives
Highly collaborative with strong stakeholder management skills, able to influence at all levels
Confident using data and insight to inform decisions and challenge thinking
Passionate, driven, and comfortable challenging to improve outcomes
Able to work and learn quickly in a fast-paced, dynamic environment
Care deeply about quality and delivering impact through your work

🏡 £500 work from home allowance
an annual allowance paid monthly alongside your salary to support with working from home costs.
🚆 £500 travel allowance
an annual allowance paid monthly alongside your salary to support with travelling to work costs.
£500 annual development allowance: to spend on your chosen development area, whether that’s in your current role, or future roles.
🎁 15% annual bonus: company-wide bonus scheme designed to reward collective teamwork and delivery of results across the whole business.
🌞 Holiday: 25 days annual leave, a day off for your birthday, additional days leave for long service, plus bank holidays. You’ll also have the option to buy additional leave, allowing for a better work-life balance.
💸 Ethical Pension with Aviva: Good Energy offers an ethical pension plan provided by Aviva, with employer-matched contributions up to 7.5% of your base salary.

Senior CRM and Digital Content Manager

Key skills