SEO/AEO Strategist

Role Overview

• Develop and execute SEO and AEO strategies that improve visibility across traditional search engines and AI-powered search experiences.
• Build, own, and manage large-scale AI-assisted content refresh initiatives across the U.S. content portfolio.
• Identify, prioritize, and optimize high-impact content opportunities based on search demand, business goals, and conversion potential.
• Ensure refreshed content aligns with E-E-A-T principles and represents the most helpful, authoritative, and trustworthy answer available for users.
• Stay current on search algorithm updates, AI search developments, and industry best practices, translating insights into actionable recommendations.
• Serve as the primary owner of SEO and AEO performance reporting across the organization.
• Develop and maintain dashboards, reports, and performance summaries for leadership and key stakeholders.
• Monitor and analyze rankings, traffic, conversions, visibility, engagement, and AI search performance.
• Measure the impact of optimization initiatives and provide data-driven recommendations for future improvements.
• Communicate key trends, risks, opportunities, and strategic insights on a recurring basis.
• Conduct ongoing analysis of content performance, competitor strategies, and search visibility.
• Identify content gaps, emerging topics, and opportunities to improve topical authority and search performance.
• Evaluate content quality through the lens of user intent, expertise, completeness, trustworthiness, and answer quality—not solely keyword coverage or rankings.
• Partner with editorial, content, clinical, and subject matter experts to improve content quality and optimization outcomes.
• Leverage expert authorship, clinical review, citations, and trust signals to strengthen content authority and search performance.
• Analyze performance data to identify and prioritize content refresh opportunities for upcoming sprints.
• Maintain a roadmap of optimization initiatives based on business impact, competitive positioning, and search opportunity.
• Recommend which content should be refreshed, expanded, consolidated, or enhanced to maximize organic growth.
• Collaborate cross-functionally to ensure optimization efforts align with broader business objectives.

Requirements

• 4+ years of experience in SEO, content strategy, organic growth, or a related field.
• Experience managing or optimizing large-scale editorial ecosystems consisting of hundreds or thousands of content assets.
• Experience developing and executing SEO strategies within healthcare, mental health, medical, finance, legal, insurance, or other YMYL environments.
• Strong understanding of E-E-A-T principles and modern search quality frameworks.
• Experience optimizing content authored, reviewed, or validated by credentialed experts.
• Demonstrated experience analyzing search performance and translating insights into optimization strategies.
• Experience building and maintaining dashboards and reporting for stakeholders and leadership teams.
• Experience using platforms such as Google Search Console, Ahrefs, Semrush, Screaming Frog, GA4, AirOps, Profound, and related SEO tools.
• Strong project management, prioritization, communication, and stakeholder management skills.

Benefits

• Remote work with regular in-person bonding experiences sponsored by the company
• Competitive compensation
• Holistic perks program (including free therapy, employee wellness, and more)
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• The chance to build something that changes lives – and that people love
• Any piece of hardware or software that will make you happy and productive
• An awesome community of co-workers