Key skills
AIGeminiAnalyticsSaaSStakeholder ManagementCommunication
About this role
Role Overview
- Develop, manage, and execute global SEO and GEO strategies aligned to business, marketing, and pipeline growth objectives.
- Optimize content and digital experiences for traditional search engines and AI-powered discovery platforms, including ChatGPT, Gemini, Perplexity, Copilot, and emerging AI search experiences.
- Act as the primary liaison between web marketing teams, SEO agencies, regional stakeholders, content teams, and business leaders to ensure alignment on search strategy and execution.
- Lead keyword, topic cluster, entity, and competitive research to identify new opportunities for growth, authority, and discoverability.
- Monitor and analyze performance across platforms including Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Conductor, and other SEO technologies.
- Produce technical SEO analyses and recommendations related to site architecture, crawlability, indexing, structured data, Core Web Vitals, and overall search performance.
- Routinely evaluate and optimize on-page SEO elements, content structure, internal linking strategies, and user engagement signals.
- Partner with Campaigns, Content and Product Marketing teams to create search-optimized and AI-friendly content that supports customer journeys and business goals.
- Refine requirements, priorities, and best practices in response to search engine algorithm changes, AI search developments, and evolving digital marketing trends.
- Develop frameworks to measure AI search visibility, citation frequency, answer engine performance, and overall GEO effectiveness.
- Build executive-level reporting and communicate strategic insights, opportunities, and recommendations to stakeholders.
- Mentor team members and serve as a subject matter expert on SEO, GEO, search trends, and digital discoverability.
- Contribute to the continuous improvement of web engagement strategies, user experience, and organic growth initiatives.
Requirements
- 5+ years of experience in SEO, digital marketing, content strategy, or a related discipline, preferably within a SaaS or technology organization.
- Deep expertise in technical SEO, on-page optimization, content strategy, keyword research, analytics, and search performance measurement.
- Strong understanding of Generative Engine Optimization (GEO), AI-powered search experiences, and emerging search technologies.
- Hands-on experience with Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Scalenut, Screaming Frog, or similar enterprise SEO platforms.
- Working knowledge of HTML, CSS, website architecture, and technical SEO best practices.
- Proven ability to independently identify opportunities, solve complex problems, and drive strategic recommendations.
- Strong analytical skills with the ability to translate data into actionable business insights.
- Experience influencing cross-functional stakeholders and driving alignment across global teams.
- Excellent communication, presentation, and stakeholder management skills.
- Highly organized with strong attention to detail and a commitment to excellence.
- Passionate about staying ahead of industry trends, search innovation, and AI-driven discovery experiences.
- Demonstrated ability to balance strategic thinking with hands-on execution in a fast-paced environment.
Benefits
- Medical, Dental, and Vision Insurance.
- Telehealth coverage
- Flexible work schedules and work from home opportunities
- Development and career growth opportunities
- Open Time Off in addition to 10 paid holidays
- 401(k) matching program
- Adoption Assistance
- Fertility treatments