SEO & AI Search Strategist

Role Overview

• Develop multi-layered organic search strategies spanning: Traditional SEO, AI-generated search experiences, Conversational and answer-based discovery, Zero-click search environments
• Identify opportunities to increase visibility across search engines, AI assistants, and recommendation-driven interfaces
• Stay ahead of shifts in search behavior, algorithm changes, SERP evolution, and AI-driven user journeys
• Build frameworks that improve authority, topical relevance, entity recognition, and discoverability
• Create scalable content strategies rooted in intent, audience behavior, and semantic relevance
• Build topic ecosystems and internal linking structures that strengthen topical authority
• Guide the development of high-quality content designed for both human users and machine interpretation
• Optimize existing content for extraction, summarization, citation, and conversational retrieval by AI systems
• Partner with creative, development, and marketing teams to align content with growth objectives
• Ensure sites maintain strong technical foundations including crawlability, indexing, structured data, and site architecture
• Implement schema and entity optimization strategies that improve machine understanding
• Identify technical barriers limiting organic performance or AI discoverability
• Collaborate with developers on performance improvements and scalable SEO implementations
• Define success metrics across organic visibility, engagement, lead quality, conversions, and AI presence
• Use GA4, Search Console, Ahrefs/Semrush, and emerging AI visibility tools to uncover opportunities and performance insights
• Turn data into actionable recommendations and iterative growth strategies
• Monitor competitive positioning across both traditional and AI-powered search environments
• Work cross-functionally with paid media, CRO, sales, and creative teams to align messaging and maximize acquisition impact
• Support campaigns where SEO, content, paid acquisition, and AI visibility operate as a unified strategy
• Help shape internal processes and educate teams on the future of search and discovery

Requirements

• 3+ years of experience in SEO, content strategy, or organic growth
• Strong understanding of: Technical SEO fundamentals, Content strategy and keyword/intent mapping, Evolving search landscape (AI search, zero-click behavior, entity-based search)
• Experience creating or managing high-performing content programs
• Familiarity with structured data, schema, and semantic SEO principles
• Analytical mindset with the ability to tie work to business outcomes
• Clear communicator who can translate complex search concepts into actionable plans

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Training & Development
• Work From Home