Director, Consumer Experience Lead – SEA

Role Overview

• Set and drive the CX vision and strategy
• Champion the CX purpose and embed “Design intelligent brand experiences that move people” across BU brands
• Architect and implement the annual BU CX roadmap in line with Marketing BU & Global CX priorities
• Ensure all brand experiences are designed holistically across the full POE (Paid, Owned, Earned) ecosystem including d-Commerce.
• Translate consumer data into actionable experience strategies that deliver measurable brand and business results.
• Ensure CX Journeys are grounded in culture, integrate latest CX trends and are future-focused (long term vs short term)
• Partner with brand teams and agencies to deliver data-powered, emotionally resonant creative ideas.
• Champion Empathy at scale , our Mdlz’s approach to brand building through personalized communication rooted in real consumer understanding.
• Lead the adoption of Gen AI and next-generation tools to enhance storytelling, personalization, and speed to market.
• Apply CX Journey principles to identify and activate the moments that matter for BU brands (Smart Bran Playbook principles)
• Ensure seamless creative delivery and a unified, data-driven brand experience across the full consumer journey
• Optimize BU Media Investment, evolving our media mix to stay ahead of shifts in consumer behaviour and media consumption
• Drive data-led media planning and measurement across the consumer journey.
• Collaborate with creative, media, and technology partners to ensure seamless integration and shared accountability.
• Define partnership governance, annual targets, and success metrics to drive clarity and performance.
• Lead collaboration with creative, media, and technology partners to ensure seamless integration and shared accountability.
• Define partnership governance, annual targets, and success metrics to drive clarity and performance.
• Drive digital transformation through leadership of Global Consumer Digital and d-Commerce Strategy and support critical BU pilots
• Develop digital marketing strategy and roadmap inc metrics to measure success across Brands
• Drive Digital Marketing capability building / upskilling

Requirements

• 10 years+ experience – including extensive experience in leading media & digital, developing strategies, and demonstrating a proven track record of success in achieve marketing goals
• Deep expertise in consumer (experience) journey strategy & Paid, Owned, Earned, Commerce touchpoints
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Strong understanding of how all current digital marketing channels function
• Passion for digital innovation, emerging technologies, and modern creativity (Gen AI, personalization, social influence)
• Has led Joint Business Partner (JBP) investment Efficiency & effectiveness (ROI) and cost optimization
• Champion Business transformation and change management
• Strong leadership skills with the ability to inspire and align cross-functional teams & external partners.
• Excellent communication and influencing skills across multiple senior stakeholders.
• Strategic future forward thinker with strong commercial acumen and analytical rigor.

Benefits

• Travel requirements: Country to country Relocation support available through our Global Mobility Policies