Key skills
Collaboration
About this role
Role Overview
- Develop creative concepts and format ideas
- Develop strong marketing angles
- Define target avatars/personas and their pain points/desires
- Write UGC scripts and creative briefs
- Analyze performance (hook rate, CTR, CVR…)
- Identify what works and what doesn’t
- Draw inspiration from the market and benchmarks (TikTok/Meta/Amazon/Reddit…)
- Turn data into winning concepts
Requirements
- Strong understanding of consumers, purchase psychology, and conversion mechanisms
- Proficiency with TikTok and Meta content conventions (paid + UGC)
- Ability to analyze creative performance (KPIs) and extract actionable insights
- Skills in structuring angles, storytelling, and scriptwriting
- E-commerce experience, ideally in beauty/skincare
- Analytical and creative mindset
Benefits
- Be part of the growth of a rapidly expanding brand
- Significant advertising budgets and a data-driven environment
- Access to our dashboards, processes, and performance data
- Direct collaboration with a full creative team (UGC creators, editing, art direction)
- Freedom to propose ideas and real autonomy in creative decisions
- Competitive compensation, with possible performance-based bonuses
- Opportunity to evolve into a long-term strategic role