Key skills
AI
About this role
Role Overview
- Own the end-to-end briefing process for all creative entering production
- Maintain a rolling content backlog with new concepts brief-ready
- Hit monthly targets for net-new concepts
- Analyze creative performance data with the paid media team
- Document winning formulas in the creative playbook
- Conduct competitive creative research regularly
- Manage LP's UGC creator pipeline end-to-end
Requirements
- 5+ years experience with direct response creative strategy ownership and performance media buying
- Strong hook identification and persona targeting understanding
- Experience writing production-ready briefs
- Performance data fluency
- Managing UGC creators from sourcing through delivery
- Ability to work across multiple verticals and formats simultaneously
- Strong copywriting ability for scripts, hooks, headlines, and ad copy
- Experience leveraging AI tools for creative strategy
Benefits
- Base salary is set according to market rates for the nearest major metro
- Compensation package includes a profit-sharing bonus
- Competitive benefits