Key skills
AIGenerative AI
About this role
Role Overview
- Act as the primary creative driver for paid social and digital campaigns, developing original concepts rooted in UGC, motion design, and influencer marketing.
- Build and own the strategic framework for using UGC-style content to drive user acquisition at scale.
- Translate brand guidelines, market trends, and performance insights into clear, actionable creative briefs for internal teams and external creators.
- Create storyboards, scripts, and visual outlines that bring key messages and creative ideas to life for motion graphics, live-action shoots, and hybrid UGC formats.
- Write compelling short-form copy—headlines, CTAs, hooks, and VO scripts—that enhance engagement and conversion.
- Leverage generative AI tools and workflows to accelerate ideation, scriptwriting, and asset generation for rapidly scaling high-volume ad variations.
- Oversee the creative development of all assets, ensuring top-tier quality and unified brand expression across video, animation, and static formats.
- Serve as the creative lead within cross-functional “squads,” partnering closely with Paid Social, Design, and Influencer teams to ensure full alignment between concept, content, and performance goals.
- Collaborate with the Influencer Team to ideate and optimise branded creator content for acquisition and retention.
- Work with video editors to shape raw footage, livestream clips, and UGC submissions into polished, high-performing ads.
- Ensure all creative output complies with social gaming regulations, platform policies, and brand standards.
- Review performance data regularly to refine concepts, drive A/B tests, and evolve creative direction for improved ROI and engagement.
Requirements
- A portfolio showing successful performance-driven video campaigns, including UGC, motion-design, and influencer-led content.
- Experience in creative strategy or content creation—ideally within iGaming, social casino, or a similarly regulated DTC category.
- Proven experience in storyboarding, scriptwriting, and directing creative for platforms such as TikTok, Meta, Snapchat, or YouTube Shorts.
Benefits
- Flexible work arrangements
- Professional development opportunities