Senior Creative Strategist

Role Overview

• Own the end-to-end briefing process for all creative entering production: static, short-form video, long-form DR, display, YouTube, and emerging formats
• Maintain a rolling content backlog with 4+ weeks of net-new concepts brief-ready at all times
• Hit monthly throughput targets for net-new concepts across LP's full vertical portfolio
• Own the net-new vs. iteration balance: enough new concepts to maximize testing cadence, enough iteration direction to fully exploit proven winners
• Proactively identify untested formats and underserved verticals and bring them into the testing queue
• Analyze creative performance data with the paid media team to identify winners, flag fatigue, and determine what to test next
• Translate performance findings into new briefs and updated creative direction, not just observations
• Maintain LP's creative playbook: document winning formulas by persona, vertical, and format so every team starts from accumulated learning, not from zero
• Lead competitive creative research on a regular cadence: study what formats, hooks, and approaches are winning in LP's verticals and flag emerging opportunities before they're mainstream
• Drive cross-vertical learning: when something wins in one vertical, identify where it can be adapted and brief it for others
• Own LP's UGC creator pipeline end-to-end: sourcing, vetting, contracting, briefing, and performance review
• Maintain the Airtable UGC creator dashboard as the single source of truth: creator profiles, availability, past performance, brief status, and video review status
• Write creator briefs specific enough to reduce revision cycles and increase the odds of a usable first delivery
• Build and manage creator relationships across LP's full vertical portfolio, not just the highest-volume categories.

Requirements

• 5+ years experience with direct response creative strategy ownership and performance media buying
• You know what a strong hook looks like, why persona targeting matters, and what makes someone stop scrolling
• Demonstrated experience writing production-ready briefs that creative teams execute without revision rounds
• Performance data fluency: you can read results, identify what's driving them, and translate findings into creative direction
• Experience managing UGC creators from sourcing through delivery
• Ability to work across multiple verticals and formats simultaneously without losing strategic focus
• Strong copywriting ability (scripts, hooks, headlines, ad copy) meaningfully accelerates the briefing process and is a differentiator for this role
• Experience leveraging AI tools like Claude or AI Asset Production tools to drive creative strategy farther.

Benefits

• Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework
• Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.