Develop and execute comprehensive, annual joint marketing plans with Tier-1 OEM partners to accelerate market adoption of integrated solutions.
Launch end-to-end co-marketing campaigns (including webinars, digital advertising, email marketing, content syndication, and field events) that generate high-quality pipeline.
Collaborate with Product Marketing to build joint value propositions, messaging frameworks, and customer-facing collateral (e.g., solution briefs, case studies, whitepapers, landing pages).
Create and deliver "marketing-in-a-box" kits and enablement tools for the OEM partner’s internal sales and marketing teams to ensure they can effectively position our joint solution.
Manage the Market Development Funds (MDF) budget allocated for alliance activities, ensuring strategic investment, compliance with partner guidelines, and accurate ROI tracking.
Establish and nurture strong, collaborative relationships with marketing stakeholders at partner organizations to secure premium placement in their marketing channels.
Establish key performance indicators (KPIs) for all alliance marketing activities. Track, analyze, and report on pipeline impact, lead generation, and ROI to executive leadership.

5+ years of experience in B2B marketing, with at least 2–3 years specifically dedicated to alliance marketing, partner marketing, or OEM marketing within the [e.g., Tech / SaaS / Hardware] industry.
Deep understanding of OEM business models, multi-tier channel ecosystems, and how joint value propositions are commercialized.
Proven track record of planning and executing multi-channel marketing campaigns from scratch, with a strong focus on lead generation and pipeline tracking.
Exceptional relationship-building skills with the political savvy to navigate complex partner organizations and align competing priorities.
Comfortable working with data, managing budgets (MDF), and using marketing automation and CRM tools (e.g., [Marketo / Salesforce]) to measure impact.
Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).

Comprehensive medical, dental, and vision coverage
Flexible Spending Account
healthcare and dependent care
Health Savings Account
high deductible medical plan
Retirement 401(k) with employer match
Paid time off and holidays
Paid parental leave plans for all new parents
Leave benefits including disability, paid family medical leave, and paid military leave
Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more!

Ecosystem Marketing Manager

Key skills