Lead the development of the annual marketing strategy and roadmap
Shape, lead, and deliver the creation of the annual Affluent Save & Invest marketing strategy
Partner with product, proposition, and commercial teams to ensure alignment
Own the annual marketing plan, ensuring alignment to strategy, budgets, and resources
Collaborate across teams to deliver integrated, optimised, and measurable marketing plans
Create clear, compelling narratives for senior partners
Build strong cross-functional relationships to enable effective delivery

5+ years of experience in Marketing Strategy, Planning & Delivery
Strong experience in developing and delivering marketing strategy and plans
Experience owning marketing strategy budget and being the key decision maker
Solid understanding of full-funnel marketing across brand, acquisition and customer outcomes
Communication, collaboration & influencing skills (3+ years)
Confident in building effective, trusting and strong relationships
Experience within financial services or a regulated environment (preferred)
Familiarity with OKR frameworks and performance management processes (preferred)
Experience working in complex, matrixed organisations (preferred)

Marketing Strategy – Planning Manager

Key skills