Marketing Manager

Provisions Group is an IT professional services and staffing firm based in Franklin, TN. They are seeking a strategic and hands-on Marketing Manager to lead integrated marketing initiatives that drive brand awareness, audience engagement, demand generation, and business growth.

Responsibilities:

• Develop, execute, and manage integrated full-funnel demand generation campaigns
• Translate business objectives and growth strategies into actionable campaign plans
• Analyze target audiences, customer needs, and market trends
• Plan and optimize campaigns across social media, email marketing, nurture campaigns, SEO-driven content, paid digital campaigns, webinars, podcasts, digital media, and lifecycle marketing initiatives
• Ensure consistent messaging, positioning, and brand alignment across all channels
• Manage the planning, promotion, and execution of webinars, podcasts, virtual events, and in-person events
• Develop rollout plans, promotional strategies, and post-event follow-up campaigns
• Coordinate speakers, vendors, logistics, timelines, and campaign assets
• Support thought leadership initiatives that strengthen brand visibility and industry presence
• Develop and refine customer personas and audience segmentation strategies
• Map customer journeys to identify engagement opportunities across key touchpoints
• Leverage insights and performance data to improve campaign effectiveness
• Monitor, analyze, and report on campaign performance metrics
• Provide actionable insights and optimization recommendations
• Track marketing KPIs and continuously improve performance through testing and iteration
• Collaborate with leadership, sales, recruiting, content, and external partners
• Maintain marketing calendars, workflows, processes, and operational systems
• Present campaign performance insights and recommendations
• Stay current on marketing trends, tools, and best practices

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5-8 years of experience in marketing, growth marketing, demand generation, or related roles
• Proven experience developing and executing full-funnel, multi-channel marketing campaigns
• Strong understanding of digital marketing channels, customer journey mapping, and funnel optimization
• Experience managing webinars, podcasts, virtual events, and/or in-person events
• Proficiency with HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, or similar platforms
• Strong project management and organizational skills
• Excellent written, verbal, and presentation skills
• Strong analytical and problem-solving abilities
• Experience in B2B, technology, IT services, SaaS, staffing, healthcare consulting, startup, or agency environments
• Familiarity with paid social, retargeting platforms, and digital advertising strategies
• Experience with content development, SEO strategy, or thought leadership campaigns
• Basic design, video editing, or content production experience