Develop product pricing and positioning strategies by utilizing market research data, reviewing production and sales costs and forecasting
Manage P&L of each RSC product by implementing price changes and cost improvements as appropriate
Manage & execute launch of new RSC products
Work with Marketing to create & maintain marketing collateral for all RSC products including price lists, brochures, labels, samples, guides, product approvals, etc.
Responsible for the RSC product life cycle and roadmap from product definition and strategy to product launch to phasing out old or obsolete products
Communicate price and product updates to Management, Sales team, other internal teams, vendors and customers
Gather “voice-of-customer” feedback on company products and services
Gain deep understanding of customer experience, identify and fill product gaps, generate new ideas to grow market share, improve customer experience and drive growth
Analyze RSC sales performance and work with Sales Managers and Territory Managers to implement regional product sales strategies
Manage RSC sample offerings and sample requests as needed
Obtain approvals for and execute price changes & legal documents utilizing Docusign
Act as a product evangelist to build awareness and understanding of RSC products
Identify competing products for each product line in each regional market
Determine marketing & product requirements to optimize revenue & profitability of RSC
Work with supply chain, operations & external suppliers to maintain supply of RSC
Work with Supply Chain to ensure all price increases from Vendors are processed and determine Westlake RSC pricing to maintain or increase margins
Develop product introduction presentations and present to Sales and Customer Service
Train new employees on RSC– Maintain all presentation materials up to date.
Submit monthly reports to management on RSC sales and specific product or pricing changes
Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, participating in professional societies
Requirements
5+ years’ experience in Product Management
Experience in a job in the building products or construction markets a plus
Excellent written and verbal communication skills
Nimble with technology
Strong problem-solving skills
Excellent teamwork skills
Ability to influence cross-functional teams
High level of knowledge with MS office programs (Word, Excel, PowerPoint, Excel)