Develop and execute the overall sales strategy for the Mass Retail Channels business, aligning with company objectives and growth initiatives.
Lead long-term business planning, customer development strategies, and revenue growth initiatives across key retail accounts.
Identify new business opportunities, market expansion initiatives, and strategic partnerships to drive sustainable growth.
Establish annual sales objectives, revenue targets, profitability goals, and performance metrics.
Evaluate market trends, consumer insights, competitive activity, and emerging opportunities to inform business strategy.
Partner with executive leadership to develop and execute company-wide growth initiatives and strategic priorities.
Represent MAD Engine at executive-level customer meetings, industry events, and strategic business engagements.
Own executive relationships with key Mass Retail customers, including Walmart, Target, Kohl's, Meijer, Ross, Burlington, TJX, Academy, and other strategic retail partners.
Lead high-level negotiations involving pricing, terms, promotional investments, assortment strategies, and long-term business agreements.
Drive customer growth through strategic planning, category expansion, and collaborative business development.

Bachelor's degree in Business, Marketing, Merchandising, Finance, or related field required; MBA preferred.
10+ years of progressive sales leadership experience within apparel, consumer products, licensed products, wholesale, or related industries.
5+ years of executive-level leadership experience managing major Mass Retail accounts and sales teams.
Proven track record of driving significant revenue growth and managing large-scale retail partnerships.
Extensive experience working with national Mass Retail accounts including Walmart, Target, Kohl's, Meijer, Ross, Burlington, TJX, Academy, and similar retailers.
Strong understanding of retail operations, merchandising processes, replenishment systems, planning functions, and omnichannel strategies.
Demonstrated success leading cross-functional teams and influencing organizational decision-making.
Strong financial acumen with experience managing budgets, forecasts, and profitability metrics.
Exceptional communication, negotiation, presentation, and relationship management skills.
Advanced proficiency in retail analytics, forecasting, and business planning tools.

VP Sales – Mass Retail Channels

Key skills