Brand Manager

Role Overview

• Deliver Commercial Results: Strong commercial acumen to deliver on Brand Depletions (Sales), Market Share & Brand ROI (at the level of Can $ income less A&P), Budget Management etc...
• Brand Owner Engagement: Proactively engages the Brand Owner team and Director, Brand Development to align on annual Brand Plans and Activations within brand guidelines.
• Create and deliver activity plans from aligned consumer strategies and insights and provide direction, tools and materials for activation.
• Deliver clear brand communication & activation strategies that drive brand growth, image & equity.
• Engage with supplier to deliver and manage innovation pipeline and launch plans for Canada.
• Ensure effective management of assigned budgets, collaborating with Trade Development Team/Regional Sales.
• Deliver the brand / portfolio brand plan and activities on budget.
• Conduct measurement and evaluation of Above the Line (A.T.L.) and Below the Line (B.T.L) campaigns.
• Be the direct point of contact for assigned brand owners / suppliers/ 3rd parties and foster strong relationships.
• Deliver monthly/quarterly reporting, performance tracking, A&P reconciliation for assigned brands.
• Drive and measure brand performance in conjunction with supplier KPIs.
• Lead and manage a diverse network of agencies, while ensuring alignment to brand strategies and business objectives.
• Responsible for maintaining consistency of brand messaging and presentation.
• Collaborate with internal stakeholders to deliver brand plan initiatives and execution.
• Coach, motivate and develop Brand Ambassadors & Promotion Co-coordinators as applicable.
• Manage Brand Ambassador to ensure optimal consumer engagement, trade partner education, execution of sampling programs, and relationship building that builds brand awareness for Retail and On-Premise accounts.

Requirements

• Post-secondary, college degree preferably with sales or marketing emphasis.
• Minimum 4 Years’ Experience in Consumer Brand Management
• Previous Canadian CPG Industry Experience
• Strong knowledge and understanding of Marketing Disciplines and their respective Intended Impact on Consumer Behaviour & Attitudes
• Advanced knowledge of Canadian Advertising Regulations & Standards
• Agency Partner Management Principles
• Computer Literacy: Microsoft Office Software (Excel, Power Point, Word, Outlook)
• Strong verbal and written communication skills.
• Results oriented.
• Canadian Beverage Alcohol Industry knowledge and experience
• Category Knowledge: Working Knowledge & Understanding of Rival Brands (Product Variants & Marketing Activations)

Benefits

• Be Proud
• Be Responsible
• Be Entrepreneurial
• Be Professional
• Be Sustainable
• Embrace Difference
• Think Long Term