Key skills
GoAI
About this role
Role Overview
- You own the feeling people get in the first 10 seconds.
- You build campaigns end to end, from the idea that stops the scroll to the dashboard that proves it worked.
- Build the new narrative and positioning.
- Own our two biggest growth channels: TV and Social.
- Make it convert. In the end, conversion is what counts.
Requirements
- You've built a brand before, at least 3 years of it.
- You know how a campaign works end to end, and you can run the channels that carry it.
- You have taste. For brand, for content, for social, for the zeitgeist.
- Social media is your daily life, and you've worked with creators and influencers.
- Bonus: you've run our growth channels yourself. TV and Out of Home, and above all a TikTok UGC engine you built and steered.
- You're bold in what you ship.
- You make things yourself.
- Insane agency and ownership.
- AI-native instincts.
- Fluency in German and English is a must.
Benefits
- Ownership. The whole brand and marketing surface is yours, working side by side with the founders every day.
- Real budget for ideas, including 10% of your time for the remarkable stuff (our Blue Slide principle).
- Growth. Work on the frontier of consumer brand-building alongside senior operators and engineers who've built and scaled before.
- Autonomy. Remote-first with the freedom to work how you work best.
- Meaningful equity. We want you to win with us.
- Real impact. See what you build go live across product, campaigns, and shelves. Fast.