Develop and implement comprehensive brand strategies aligned with business objectives and growth ambitions
Translate consumer insights, market trends and category opportunities into actionable brand initiatives
Plan, execute and monitor integrated marketing campaigns across digital, social, in-store and other consumer touchpoints
Partner with media and promotional agencies to deliver impactful activation programs and communication materials
Manage portfolio health, including core products and new product development initiatives
Lead innovation projects and product launches in collaboration with R&D, Supply Chain, Trade Marketing and Sales teams
Analyse sales performance, market share, consumer feedback and brand KPIs to support strategic decision-making
Manage marketing budgets effectively and optimise investment to maximise return on investment
Build strong relationships with internal stakeholders and external agency partners
Present brand strategies, recommendations and performance updates to local and regional management teams

Bachelor's degree in Marketing, Business Administration or a related field (MBA is a plus)
Minimum 3-5 years of experience in Brand Management, within FMCG
Proven track record of developing and executing successful brand strategies
Strong analytical skills with experience in market research, performance analysis and data-driven decision-making
Experience in media planning across traditional and digital channels
Strong project management skills and ability to manage multiple priorities simultaneously
Excellent stakeholder management and influencing skills in a cross-functional environment
Creative, consumer-centric mindset with a passion for innovation and brand building
Experience in confectionery, candy or gum categories is an advantage
Self-starter with an entrepreneurial mindset, pragmatism and flexibility
Fluent German and English.

Brand Manager, Candy

Key skills