Associate Director – Strategy & Innovation

Role Overview

• Support the Strategy Lead in managing and developing Strategy Managers, Content Specialists, and Coordinators through coaching, feedback, and strategic guidance.
• Review and strengthen strategic work across the team, ensuring deliverables reflect Liquid Media's standards for clarity, insight, and cultural relevance.
• Collaborate closely with Strategy and Agency leadership to maintain consistency across accounts and strategic outputs.
• Model a team culture of curiosity, social fluency, and strategic thinking.
• Contribute to project staffing and workload planning conversations, helping support sustainable team operations.
• Conduct regular coaching and development conversations with direct reports, providing actionable feedback and helping accelerate growth.
• Help establish strategic expectations, quality standards, and development plans for junior team members.
• Own social strategy across assigned client accounts with platform-specific approaches across TikTok, YouTube, Twitch, Instagram, Reddit, X, and Discord.
• Identify cultural moments, gaming tentpoles, live-service opportunities, and community milestones that can drive audience engagement.
• Develop short-form content strategies across TikTok, Reels, and Shorts designed to drive discovery, engagement, and conversion.
• Build community strategy frameworks that help brands show up authentically in the spaces where audiences engage.
• Develop creator marketing and platform strategies that strengthen audience engagement, community growth, and brand advocacy.
• Develop integrated campaign strategies that connect social, creator, paid, and earned media into cohesive brand narratives.
• Translate business and marketing objectives into multi-channel campaign strategies with clear strategic rationale.
• Partner closely with Account and Creative teams to ensure strategic recommendations are executed effectively.
• Adapt and evolve strategic recommendations using performance insights and campaign learnings.
• Stay ahead of emerging platforms, creator behaviors, content formats, and cultural shifts.
• Define measurement approaches and success metrics that evaluate audience quality, brand impact, and long-term program performance.
• Use performance data and audience insights to inform recommendations and program evolution.
• Contribute thought leadership, trend analysis, and strategic points of view that strengthen Liquid Media's positioning in gaming and entertainment marketing.
• Serve as senior strategic counsel on assigned client accounts, building trusted relationships with client stakeholders.
• Participate in new business pitches by developing strategic frameworks, shaping pitch narratives, and presenting strategic recommendations to prospective clients.
• Identify and articulate growth opportunities within existing accounts, grounded in strategic rationale and client business goals.
• Represent Liquid Media at industry events, gaming activations, and community-focused opportunities.

Requirements

• 7+ years of experience in social media strategy, integrated marketing strategy, creator strategy, or related disciplines.
• Experience supporting or managing junior strategists, with a genuine desire to invest in others' growth.
• Demonstrated ability to develop social and creator strategies across multiple channels and connect them into cohesive brand narratives.
• Strong knowledge of gaming, esports, entertainment, and creator ecosystems.
• Deep familiarity with TikTok, YouTube, Twitch, Instagram, Reddit, X, and Discord.
• Strong strategic and creative thinking skills with the ability to translate business objectives into clear multi-channel strategies.
• Analytical mindset with experience using performance data and audience insights to inform strategic recommendations.
• Exceptional communication and presentation skills with the ability to articulate complex ideas clearly to clients, creative teams, and direct reports.
• Experience working cross-functionally with creative, production, account, and client stakeholder teams.
• Ability to travel domestically approximately 20% for client meetings, cross-functional planning sessions, and agency initiatives as needed.

Benefits

• health insurance
• paid time off
• paid holidays
• retirement-related benefits