Brand Manager

Role Overview

• Serve as the enterprise owner of the Fairhaven Health brand, accountable for long-term brand equity, growth, and profitability across practitioner and consumer channels.
• Define and evolve a clear, differentiated brand strategy, positioning, and messaging architecture that preserves clinical credibility while enabling scale.
• Act as the senior internal authority and advocate for the brand, safeguarding scientific integrity, regulatory alignment, and brand standards across all touchpoints.
• Own brand level P&L performance in partnership with Finance, including revenue growth, margin management, and investment prioritization.
• Lead annual and multiyear brand planning, budget development, forecasting, and performance reviews, using insights to drive tradeoffs and decision-making.
• Establish and monitor brand health, campaign effectiveness, and market KPIs, translating data into clear strategic recommendations.
• Partner with Product Development, Scientific Affairs, Regulatory, Quality, Sales, Content, Creative, and Operations to ensure brand-led decision-making across the product lifecycle, and influence innovation pipelines, claims strategy, education, and commercialization to align with brand priorities and long-term growth objectives.
• Translate brand strategy into clear frameworks, briefs, and guidance that enable consistent, high-quality execution across teams and channels.
• Ensure cohesive brand expression—voice, visual identity, and messaging—across campaigns, platforms, and customer experiences.
• Other responsibilities as assigned.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5–7+ years of progressive brand management experience within CPG, dietary supplements, health & wellness, or a similarly regulated industry.
• Demonstrated ability to own and evolve brand strategy, positioning, and messaging, with accountability for long-term brand equity—not just campaign execution.
• Experience managing or partnering on brand level P&L, including budgeting, forecasting, investment prioritization, and performance tradeoffs.
• Proven success leading through influence across cross functional teams (e.g., Product Development, Finance, Scientific/Regulatory, Sales, Creative).
• Strong analytical and strategic thinking skills, with the ability to translate insights into clear recommendations and decisions.
• Exceptional written and verbal communication skills, including the ability to translate complex or technical concepts into compelling brand narratives.

Benefits

• Health insurance
• 401(k) matching
• Paid time off
• Flexible work arrangements