Creative Strategist

Maven Clinic is the world's largest virtual clinic for women and families, dedicated to improving healthcare experiences. They are seeking a Creative Strategist to develop and maintain creative strategies for paid acquisition, translating performance data into actionable briefs and ensuring that all creative output meets healthcare advertising guidelines.

Responsibilities:

• Own the creative strategy for paid acquisition, developing and maintaining a weekly and monthly brief cadence across Meta, TikTok, and other paid channels; treat brief quality as the highest-leverage part of the job
• Translate performance data into creative direction, analyzing what's working across hook rate, hold rate, CTR, and CVR, and turning those learnings into actionable briefs
• OwnSee creative from brief through execution, working directly with designers, editors, and AI platforms to bring concepts to life
• Write platform-native UGC scripts and collaborate with creators, talent, and editors to ensure authenticity, narrative clarity, and optimized calls to action
• Use AI creative tools (video generation, copy iteration, image tools) to generate and test ad variants at speed, increasing creative velocity and expand test coverage testing surface
• Develop a systematic approach to creative testing: hypotheses, angles, hooks, and structured experiments focused on acquisition efficiency and conversion
• Maintain consistent creative volume to support scaling paid budgets, owning the operational layer (asset library, naming conventions, agency handoffs) that determines how fast the creative layer can move
• Build and maintain a competitive creative intelligence practice, staying current on what's working in the market, particularly in health and wellness
• Own UGC and influencer creative strategy, including frameworks for sourcing, briefing, scripting, and testing creator content as a performance channel
• Ensure all creative output meets healthcare advertising guidelines and platform policies