About this role

Build and scale our go-to-market machine
Automate & optimize sales and marketing processes
Work closely with Sales, Marketing and Product
Design and implement the GTM strategy for SaaS
Build automation pipelines (lead generation → qualification → nurture → conversion)
Implement, maintain and optimize marketing & sales technologies (e.g., CRM, sales engagement tools)
Tracking, attribution and KPI dashboard setup for performance measurement
Identify, prioritize and execute growth levers
Collaborate with Sales to improve lead follow-up, scoring and close rates
Cross-functional projects with Product & Customer Success to improve activation & retention

Proven experience building GTM processes in SaaS environments
Deep understanding of marketing automation & performance channels
Experience with relevant tools/stacks (e.g., HubSpot, Zapier)
Analytical mindset & data-driven approach
Strong process and project management skills
Team player with a hands‑on mentality
Excellent German skills (at least C1)
Passion for digital products that are not only “nice” but operationally relevant

GTM Expert, B2B SaaS – Focus on Automation

Key skills